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Centennial Toyota News & Events

02-12-10 - Toyota Companies Pledge $500,000 to Haiti Relief Effort

January 15, 2010 - New York, NY - Toyota today announced a total of $500,000 in donations to be divided equally among the American Red Cross, Save the Children and Doctors Without Borders in support of their relief and recovery efforts for earthquake victims in Haiti. In addition, all Toyota companies will match team member and associate contributions to these organizations.

Commenting on the donations, Yoshi Inaba, president and chief operating officer of Toyota Motor North America, Inc., said, "All of Toyota's nearly 34,000 associates and team members in the United States express their sincere condolences to the victims and families affected by the earthquake in Haiti. Our hope is that Toyota's support will quickly aid those in need, and we thank all three organizations for their courageous efforts in the region."

 

About Toyota
Toyota (NYSE:TM) established operations in the United States in 1957 and currently operates 10 manufacturing plants. There are more than 1,400 Toyota, Lexus and Scion dealerships in the U.S., which sold more than 1.77 million vehicles in 2009. Toyota directly employs nearly 34,000 in the U.S. and its investment here is currently valued at more than $18 billion, including sales and manufacturing operations, research and development, financial services and design. Toyota's annual purchasing of parts, materials, goods and services from North American suppliers totals nearly $25 billion.

09-29-09 -

Toyota TAPESTRY Program Now Accepting Entries for the 20th Annual Science Grant Competition

$550,000 Available to Teachers for Innovative Projects in Science Education

 

August 19, 2009 - Arlington, VA - The Toyota TAPESTRY Grants for Science Teachers program, one of the largest science teacher grant programs in the nation, is now accepting entries for the 2009-2010 competition. Sponsored by Toyota Motor Sales, U.S.A., and Inc. and administered by the National Science Teachers Association (NSTA), the program offers grants of up to $10,000 to K-12 teachers for innovative science projects that enhance science education in their school and/or district over a one-year period. The 2009 - 2010 competition marks the 20th anniversary of the Toyota TAPESTRY program.

Fifty large grants and a minimum of 20 mini-grants totaling $550,000 will be awarded this year. Individual science teachers or a team of up to five teachers can submit proposals in one of three categories: physical science application; environmental science education; and integrating literacy and science. A judging panel convened by the NSTA will select the award-winning projects based on several criteria, including their innovative approach in teaching science and ability to create a stimulating and hands-on learning environment.

Applicants must either be an elementary teacher who teaches science in the classroom or a middle or high school science teacher. Applicants must be residents of one of the 50 states or a resident of Washington, D.C.; Puerto Rico; or the U.S. territories including American Samoa, Guam, the Commonwealth of the Northern Mariana Islands, and the U.S. Virgin Islands.

For more information about the Toyota TAPESTRY Grants for Science Teachers program or to learn how to apply, visit http://www.nsta.org/pd/tapestry/. Applications must be submitted no later than January 18, 2010 to be considered.

Since the program's inception in 1990, Toyota TAPESTRY grants totaling more than $8.6 million have been awarded to science teachers across the country. More than 2,000 teachers have used those funds to develop and execute extraordinary programs that helped hundreds of thousands of students nationwide make a passionate connection with science.

About Toyota Motor Sales, U.S.A., Inc.
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of more than 1,400 Toyota, Lexus and Scion dealers. Toyota directly employs more than 35,000 people in the U.S. and sold more than 2.2 million vehicles in 2008. For more information about Toyota, visit www.toyota.com, www.lexus.com, www.scion.com or www.toyotanewsroom.com.

About Toyota's Educational Programs
In 2008, Toyota U.S.A. invested $66.5 million in programs nationwide that offer people the tools, training and support they need to Make a Difference, today and tomorrow. Of the $66.5 million, 68 percent of Toyota's philanthropic efforts supported education initiatives, which included a majority of environmental education programs. Since one of Toyota's two pillars is 'continuous improvement', education is highly valued both internally with Toyota associates and externally in the community.

About NSTA
The Arlington, VA-based National Science Teachers Association (NSTA), www.nsta.org, is the largest professional organization in the world promoting excellence and innovation in science teaching and learning for all. NSTA's current membership includes more than 60,000 science teachers, science supervisors, administrators, scientists, business and industry representatives, and others involved in science education.

09-29-09 - 2010 Toyota Prius

All-New Third Generation Toyota Prius Raises the Bar for Hybrid Vehicles – Again

• 50 MPG Rating with Increased Horsepower
• Innovative Technology and New Amenities
• Improved Aerodynamics and Interior Room
 
Introduced in spring 2009, the all-new 2010 Toyota Prius has once again set new standards for innovative hybrid design and technology, raising its level of convenience features and performance to new heights, including a combined EPA estimated fuel efficiency rating of 50 miles per gallon.
 
Credited with establishing hybrid technology as a foundation for future vehicles, the three generations of the Prius model have delivered superior fuel economy and ultra-low emissions for more than 1.3 million owners worldwide for more than 10 years.
 
The midsize third-generation 2010 Prius offers even better mileage ratings, enhanced performance, and innovative design features. The patented Hybrid Synergy Drive system in the 2010 Prius is 90-percent newly developed, with significant improvements over previous models.  The third-generation Prius is quieter and roomier than previous models, as well. It is equipped with advanced standard and available features such as a moonroof with solar panels, four driving modes, Intelligent Parking Assist (IPA) and steering wheel touch controls that display on the instrument panel.

An Eco-Icon
Prius entered the market in 1997 as the world’s first mass-produced hybrid. The name Prius -- “to go before” in Latin -- became symbolic of hybrid car technology. At the same time, the Prius helped boost public awareness for the automobile’s role in the environment, specifically putting a focus on improving fuel efficiency and reducing carbon emissions. From the beginning, Toyota’s full-hybrid system was developed almost entirely in-house and has become a driving force behind advanced vehicle technology. 
 
The company’s exclusive Hybrid Synergy Drive System was introduced in 2004 on the second-generation Prius. Since then, nearly 700,000 Prius models have been sold in the U.S.
 
In designing the new, third-generation Prius, Toyota engineers combined a careful refinement of existing systems with a leap in new technology necessary for the future of automobiles. During the development of the Prius, more than 1,000 patent applications were filed worldwide. 

Improved Fuel Economy, Power and Environmental Performance
The new Prius is built using processes that reduce emissions in every stage of the vehicle lifecycle, from production and driving, through to eventual disposal and dismantling years down the road.
 
The 2010 Prius extends its record of continuous improvement in fuel economy. The first-generation Prius was rated 41 EPA combined mpg, and the second-generation model achieved EPA combined 46 mpg rating. Using a combination of technologies, Toyota increased fuel efficiency for the new Prius to an EPA estimated 51 mpg in city driving, 48 mpg highway and a combined 50 mpg.
 
A larger and more powerful 1.8-liter Atkinson-cycle, four-cylinder engine produces 98 horsepower at 5,200 rpm in the new Prius.  Together with its electric motor, the hybrid system generates a combined 134 net horsepower, an improvement of 24 horsepower over the previous generation.
 
The new, larger engine helps improve performance and also helps improve highway mileage. The 2010 Prius can accelerate from zero to 60 mph in 9.8 seconds. By producing greater torque, the new engine can run at lower average rpm on the highway, thereby using less fuel.  Mileage is especially improved in cold-start conditions and at higher speeds.
 
Use of an electric water pump and a new exhaust gas recirculation (EGR) system also contributes to the engine’s efficiency. The 1.8-liter Prius engine is the first Toyota powerplant that requires no accessory drive belts, helping enhance powertrain efficiency and also potentially reducing maintenance costs.  
 
Unlike many other hybrid vehicles available, Prius has been an uncompromised “full” hybrid since introduction. This allows it to run on engine alone, battery alone, or a combination of both. With the series-parallel Hybrid Synergy Drive system, Prius can operate on electric power only and charge its batteries while running.  Additional hybrid performance improvements for the third-generation Prius include:
 
• The transaxle is lighter and reduces torque losses by as much as 20 percent compared to the previous model.

• The inverter, which converts direct current to alternating current, has a new direct cooling system to reduce size and weight.

• Taken together, the inverter, electric motor and transaxle are smaller and 20 percent lighter.

• A redeveloped electronically controlled regenerative braking system has been adopted, with control logic optimized to enhance regeneration.

The new Prius offers four driving modes (“Normal” plus three more). The available EV Mode allows driving on battery power alone at low speeds for about a mile, if conditions permit. There is also a Power Mode, which increases sensitivity to throttle input for a sportier feel, and an Eco Mode, which helps drivers achieve their best mileage. A multi-information display panel that monitors fuel and energy consumption is standard.  It provides feedback on the Prius’ efficiency using three different displays to help the driver acquire economical driving habits.
 
The new Prius is certified as a Super Ultra Low Emission Vehicle (SULEV) and an Advanced Technology Partial Zero Emissions Vehicle (AT-PZEV) in California, as well as those states adopting California emission standards. The AT-PZEV certification requires the SULEV exhaust standard linked with the ability to meet a zero-fuel-evaporative standard, a 150,000-mile durability demonstration, extended emissions system warranty, and technology deemed by the California Air Resources Board (CARB) to advance future fuel cell vehicles.  In the rest of the country, Prius is certified as Tier 2, Bin 3.  The new Prius produces over 70 percent fewer smog-forming emissions than the average new vehicle. 

Striking New Yet Familiar Styling
In designing the new Prius, aerodynamic performance was an important factor, as was preserving brand recognition. The goal was to create a striking yet still familiar silhouette, while not compromising function. Designers preserved the dynamic triangle form of the current model -- instantly recognizable as a Prius -- but made alterations to the overall profile, pillar position and angle.
 
The overall height of the Prius is the same as the previous model, but moving the peak 3.9 inches to the rear alters the roof profile.  This change maintains the wedge shape, and also allows for enhanced rear headroom and improved aerodynamics.
 
The design of the new Prius’ front and rear corners are sharp, sporty and aerodynamic.  Strong side character lines, rising from front to rear, define the smooth, geometric shape. Viewed from the rear, wider rear treads provide a solid, firmly rooted stance. The 106.3-inch wheelbase is the same as the previous generation. Overall length is slightly increased by 0.6 inches, in part by moving the front cowl forward.

Super-Low Cd
The new Prius received more wind tunnel hours of testing than any other Toyota in history, resulting in one of the cleanest aerodynamic profiles of any mass-produced vehicle in the world.  By focusing on the shape of the body, underfloor, wheelhouse liner and wheel face design, the designers reduced the coefficient of drag (Cd) value to 0.25, compared to 0.26 for the previous model. The airflow under the car was studied extensively.
 
Advanced Equipment for a New Era
An available sliding glass moonroof is packaged with solar panels, located over the rear seating area, that power a new ventilation system. This solar powered ventilation system helps keep the interior air temperature near the outside ambient temperature, when parked directly in the sun.  Cool-down time is shorter when the driver returns to the vehicle, thus reducing the use of air conditioning.
 
The new Prius also offers a remote air conditioning system.  It is the first system in the world to function on battery-power alone, and allows remote operation so the driver can cool the interior temperature for comfort before getting into the car.
 
LEDs (light emitting diodes), optional in low beam headlamps and standard in tail and stop lamps, help reduce the vehicle’s power consumption.  Air conditioning, a major energy drain, has been re-engineered to increase efficiency and cool-down performance.  In addition, an exhaust heat recirculation system reduces heat waste by warming engine coolant during cold startup, for improved performance.  It also heats up the passenger cabin more efficiently.

Enhanced Vehicle Performance
The third-generation Prius is built on a new platform that enables improved handling control and quieter operation.  The suspension employs front struts and a rear intermediate beam design, as before, but smoother handling is increased by improving the stabilizer layout, higher caster angle and tuning the bushing characteristics.  Four-wheel disc brakes are standard, replacing the front disc/rear drum system of the previous model.
 
Weight was saved through use of aluminum in the hood, rear hatch, front stabilizer bar and brake calipers and by using super high-tensile strength steel in the inner rocker panel, center pillar and roof reinforcement. 
 
Better-performing sound insulation, working with improved vibration damping, has been installed in various locations to reduce road noise.
           
Functional Interior Is Bigger on the Inside
The cargo area of the new Prius was made 0.4 inches longer and 2.2 inches wider by using a new and an improved layout for the battery cooling unit.  Rear seat legroom is enhanced by a new space-saving contoured front-seat design.
 
Viewed from the cockpit, the center cluster smoothly flows from the instrument panel to the console. Handy storage space has been added under the shift lever by taking advantage of the shift-by-wire system. Simple, fin-type air vents are consistent with the cabin’s efficient appearance.  Judicious use of silver accents adds a finished, technical feel.
 
A new available Touch Tracer Display features touch sensors on the steering wheel switches that are designed to reduce driver eye movement for better concentration on the road. When the driver touches the audio or info switch located on the steering wheel, a duplicate image is displayed on the instrument panel, directly in front of the driver.  Touch Tracer is the first display system in the world to allow steering wheel controls to display in the instrument panel. The ECO indicator on the Multi-Informational Display (MID) provides driver feedback to encourage more economical driving. 

In pursuit of new technologies for sustainable mobility, Toyota uses plant-derived, carbon-neutral plastics in the 2010 Prius. Known as “ecological plastic,” the new material is used in the seat cushion foam, cowl side trim, inner and outer scuff plates, and deck trim cover.  Ecological plastic emits less CO2 during the production process than conventional plastic; it also helps reduce petroleum use.
 
Safety Enhancements
The new Prius was designed to comply with class-top level collision safety performance in each global sales region, and to accommodate increasingly strict safety requirements in the future. In addition to a driver and front passenger Advanced Airbag System, front and rear side curtain airbags, driver and passenger seat-mounted side airbags and driver’s knee airbag are standard equipment. 

Active headrests are used in both front seats to help reduce the possibility of whiplash injury in a rear collision. Anti-lock Brake System (ABS), Electronic Brake Distribution (EBD), Brake Assist (BA), traction control (TRAC) and enhanced Vehicle Stability Control (VSC) are included with Toyota’s standard Star Safety System™.

A Dynamic Radar Cruise Control system, using advanced millimeter wave radar, is an available option. The system also enables Lane Keep Assist, which helps the driver stay within the lane, and the Pre-Collision System, which retracts seatbelts and applies the brakes in certain conditions when a crash is unavoidable.

Third-generation Intelligent Parking Assist features simplified settings to help guide the car into parking spaces. A backup camera, which provides a view of rear obstacles when reverse is engaged, is available with an optional voice-activated navigation system.  Safety Connect, Toyota’s first safety and security service, includes automatic collision notification, stolen vehicle locator, emergency assistance button (SOS) and roadside assistance (1-year trial subscription included).  

New Model Strategy
Prius will come in one grade with five different standard equipment packages designated I (launching at a later date), II, III, IV and V, each adding varying levels of exterior and interior features. Option packages include:
 
• A Navigation Package available on Prius models III, IV, and V, includes a voice-activated touch-screen DVD navigation system with a JBL AM/FM/MP3 4-disc CD changer, eight speakers, with integrated XM satellite radio capability, XM NavTraffic capability, hands-free phone capability and music streaming via Bluetooth® wireless technology, USB port with iPod® connectivity and an integrated backup camera.   Prius IV and V also include Safety Connect.

• A Solar Roof Package, available in Prius models III and IV, includes all contents in the Navigation Package, a power tilt/slide moonroof with a solar powered ventilation system and a remote air conditioning system. 

• An Advanced Technology Package, available in Prius model V, includes all contents in the Navigation Package; a Pre-Collision System; Dynamic Radar Cruise Control; Lane Keep Assist (LKA); and Intelligent Parking Assist. 

Warranty
Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items.  Additional 60-month warranties cover the powertrain for 60,000 miles and against corrosion with no mileage limitation.  The hybrid-related components, including the HV battery, battery control module, hybrid control module and inverter with converter, are covered for eight years/100,000 miles.  In applicable states (including Calif., Mass., N.Y, N.J., Vt., Conn., Maine, N.M., and R.I.) hybrid-related component coverage is 15 years/150,000 miles with the exception of the hybrid battery, which is warranted for 10 years/150,000 miles.  

09-29-09 - Toyota Sienna

Toyota Sienna - A Reputation for Family Comfort and Utility

The Toyota Sienna continues to be one of the most comfortable and utility-oriented family vans in its segment, and it offers the only all-wheel drive (AWD) option among family vans on the market. A wide array of model and option choices make Sienna appealing for a broad range of customers. All Sienna models are equipped with a standard versatile 60/40 Split & Stow 3rd Row™ bench seat that folds flat into the floor.
 
Performance
The Sienna's standard DOHC 3.5-liter V6 is the most powerful in the segment, producing 266 horsepower at 6,200 rpm and 245 lb.-ft. peak torque at 4,700 rpm. A Variable Valve Timing with intelligence (VVT-i) system operates on both the intake and exhaust valves to ensure optimal performance and efficiency at all engine speeds. The V6 is mated to a five-speed automatic transmission with intelligence (ECT-i). Impressive acceleration gives Sienna the power to merge with confidence. The Sienna returns EPA-estimated city/highway fuel economy ratings of 17/23 MPG for front-wheel-drive models and 16/21 MPG for AWD models.
 
Handling and Ride
A 119.3-inch wheelbase gives Sienna exceptional interior room and a smooth ride. The 36.8-foot turning circle is tighter than that of some midsize cars, helping to make the Sienna easily maneuverable. The available AWD system makes the Sienna unique in the segment and adds all-weather peace of mind. Wheel slippage at either set of wheels automatically transfers more power to the opposite wheels to help maintain traction.
 
Sienna AWD models come standard with 17-inch run-flat tires on aluminum-alloy wheels. Reinforced sidewalls and a special bead shape enable these tires to be driven with no air pressure for up to 100 miles at speeds up to 55 mph. A spare tire is also available. A direct-type tire pressure monitor system is standard on all Sienna models.
 
Safety
Sienna has been engineered to provide responsive, confident handling. All models feature Toyota’s STAR Safety System™, which equips the Sienna with a standard four-wheel disc anti-lock brake system (ABS) with Electronic Brake-force Distribution (EBD) and Brake Assist (BA) and Vehicle Stability Control (VSC) with Traction Control (TRAC). VSC helps the driver maintain lateral traction during cornering, and the TRAC feature helps reduce tire slippage during acceleration. The Brake Assist feature is designed to determine if the driver is attempting emergency braking and has not stepped firmly enough on the brake pedal to engage the ABS, the system applies maximum braking power until pedal pressure is released.
 
All seating positions are equipped with three-point seatbelts. Front seat-mounted side airbags and side-curtain airbags covering all three seat rows are standard equipment on all Sienna grades. The LATCH system (Lower Anchor with Tethers for Children) is used in all second-row seating positions.
 
An available DVD-based satellite navigation system for XLE and Limited models includes a backup camera. The camera automatically projects an image of what its lens can detect behind the vehicle onto the navigation system's LCD screen when reverse gear is engaged.
 
Comfort and Convenience
The wide choice of model grades combined with extensive standard equipment and thoughtful features, makes Sienna an outstanding value. The Sienna is available in four model grades: CE, LE, XLE, and the top-of-the-line Limited. All four come in front-wheel drive configuration, and the LE, XLE, and Limited also offer AWD. The CE and LE are available in both seven- and eight-passenger configurations; others are seven-passenger models.
 
Sienna delivers a wide range of standard amenities. The XLE and Limited models respond to the growing demand for even higher levels of comfort and luxury in the minivan segment, with the Limited adding standard leather-trimmed upholstery, a 10-speaker premium sound system, heated front seats and other features.
 
Standard equipment on the CE includes power windows, door locks and mirrors; sliding rear doors with power windows; second-row captains chairs; keyless entry system, and deluxe AM/FM/CD audio system with six speakers. A universal mini-jack port standard on all audio systems allows connectivity to most portable music players.
 
Comfort, convenience and versatility are assured with a standard tilt/telescopic steering column; dual (front and rear) air conditioning; a folding tray table between the front seats; variable intermittent front and rear windshield wipers; 10 cup holders and four bottle holders; three 12-volt power outlets, and a heavy-duty rear window defogger.
 
In addition to, or in place of features on the CE grade, standard equipment for the LE includes an engine immobilizer; heated power mirrors; roof rails and crossbars; privacy glass; steering wheel-mounted audio controls; cruise control; power front and sliding windows with retained power features; driver's seat manual-adjustable lumbar support; dual illuminated visor vanity mirrors; unique LE seat fabric; a fold-flat front passenger seat, and a six-disc CD changer.
 
The XLE grade adds a host of comfort and convenience features, including dual power sliding doors and power open/close rear gate; tri-zone (driver/front passenger and rear) climate control with air filter; leather-wrapped tilt/telescopic steering wheel with audio controls; an eight-way power adjustable driver's seat and four-way power adjustable front passenger seat; removable center console, and unique seat fabric. An overhead console features a trip computer, outside temperature gauge and HomeLink® universal transceiver/garage door opener. The XLE also offers a standard anti-theft alarm and available leather-trimmed seats and fog lamps.
 
The top-of-the-line Limited brings a true feeling of luxury to this family vehicle. The comprehensive upgrade adds: leather-trimmed seats; a memory system for the driver’s seat and outside mirrors; power-folding mirrors with integrated puddle lamps and turn signals; second- and third-row sunshades; 17-inch aluminum alloy wheels with 225/60 R17 all-season tires (run-flats with AWD); front and rear parking sonar; wood grain and leather-trimmed steering wheel with audio controls; JBL Synthesis AM/FM/CD with six-disc changer and 10-speaker surround sound audio system; heated front seats with adjustable temperature control; chrome exterior accents; windshield wiper de-icer grid, and auto-dimming driver's side mirror and inside rear view mirrors.
 
Options
A wide selection of optional convenience features enhances Sienna's versatility and comfort. For the 2010 model year there are several Extra Value Packages offering a bundling of popular options with significant savings to the customer.
 
A sampling of options include: a DVD rear seat entertainment system with wireless headphones and nine-inch screen; navigation system with backup camera; 115-volt power outlets; second- and third-row sunshades, and a JBL Synthesis AM/FM/CD with six-disc changer and 10-speaker surround sound audio system.
 
The JBL Synthesis audio system integrates Bluetooth® technology to provide a hands-free communication system when used with a compatible cellular phone. A call can be dialed by using the navigation display screen's keypad, and incoming calls can be answered and ended by pushing a button located on the steering wheel. When receiving a call, the audio system is automatically muted, and the speakers act as the phone receiver and transmitter.
 
Interior Design
Sienna delivers exceptional passenger and cargo room, with a focus on intelligent space optimization. The dashboard-mounted gated shifter allows pass-through room between the front seats. Sienna offers two distinctly different second-row seating options that are easy to adjust, tumble, or remove. In its seven-passenger configuration, Sienna features second-row captains chairs with a passenger-side chair that can be repositioned side-to-side, offering either a bench or a “captain’s chairs” arrangement.
 
The CE and LE grades offer an eight-passenger configuration. A second-row, three-way split/folding bench includes a Front and Center® middle seat that can be moved nearly 13 inches closer to the front seats, making infants and toddlers in child-seats more accessible to the front passenger.
 
All Sienna models are equipped with a standard versatile 60/40 Split & Stow 3rd Row™ bench seat that folds flat into the floor. Either side of the seat can be stowed separately with a low-effort, one-hand operation. With the entire rear seat stowed and the second-row seats removed, four-by-eight-foot sheets of plywood can be loaded flat onto the floor. The Limited FWD model offers a power-operated third-row version that makes switching from carrying passengers to cargo even easier.
 
Sienna is assembled exclusively at Toyota Motor Manufacturing, Indiana (TMMI) in Princeton, Ind., with more than 90 percent of its content sourced from North American suppliers. Both the engine and the transmission are assembled at the Toyota Motor Manufacturing powertrain production facility in West Virginia.